Pranafy - Creative Pack - v1

Ad Scripts for Jonny

Six scripts. Two founders. Three audiences. One frame.

"..." = pause. [brackets] = delivery. Hooks word-for-word, rest is a guide.

Read this first

The script is the floor, not the ceiling. Only the hook is word-for-word. After that, say it like you'd say it to a mate.

What matters is the frame. Each script opens with the emotion, who it's for, and the one idea.

Delivery is the whole game. Everyone else yells. You don't.

The frame

Who we're talking to. Driven men, 25 to 55, who know something is off. Drained, distracted, stuck in patterns.

How we sound. The older brother from the front lines. Calm delivery, aggressive hooks. Peaceful and dangerous.

The one idea. You're not low on anything. You're leaking. We show you the leak.

The promise. Untapped potential. Never broken, never needing a rescue.

Never. Yell. Guru voice. Therapy softness. Fake urgency. Hey guys.

Gems from Primal Viking

What they do	Our calm version
Blame the modern world, not you	Same relief. You've got a leak, not a problem.
Screaming headline	Quiet, certain, one clean line.
Fear: aging, drive, the wife noticing	Notice it, don't panic.
Buy one more bottle	The opposite. Fewer bottles. One system.
Quiz funnel, urgency	A practice. Seven days. Soft CTA.

The funnel

Drained high-performer | Male vitality buyer | Brain fog buyer

to 7-DAY RESET - $7 tripwire - close the drain

to FOUNDATION - sleep, real food, sunlight, movement, space

to THREE TREASURES - one system, three formulas

to Jing Force (drive) | Qi Shield (resilience) | Shen Focus (clear head)

The six scripts

1 - The Drain

Reset - 30s - Jonny

Frame: relief. He finally gets it. One idea: you're not low on energy, you're leaking.

Hook

"You've got plenty of energy, man... it's just leaking out."

Script

[Calm. Certain. Like you're letting him in on something.] "You've got plenty of energy, man... it's just leaking out. Picture a bathtub. [Slow down] You keep filling it up. Another coffee. Pushing through on willpower. [Pause. Let it land] But the plug's been pulled the whole time. [Direct] That's your two o'clock crash. That's your phone ending up in your hand... before you even decided to grab it. [Warm, steady] So give me seven days. About half an hour a day. We find where it's leaking... and we plug it." [Soft. No push.] "It's seven bucks. Tap below."

Caption

Your energy didn't go anywhere. It's leaking out somewhere you haven't looked yet. Seven days, $7. pranafy.app #pranafy #7dayreset

Pinned

Comment RESET for the link.

2 - One Foot On The Gas

Reset - 60s - Jonny + Carson

Frame: being seen. One idea: it isn't discipline, it's a brake you never saw.

Hook - Jonny

"I've worked with over a thousand men... and almost all of them were driving with one foot on the gas and one on the brake."

Script - Jonny

[Calm. Straight down the lens. No rush.] "I've worked with over a thousand men... and almost all of them were driving with one foot on the gas and one on the brake. CEOs. Guys on job sites. Guys who had it all, and guys who had nothing. [Beat] Totally different lives. Same thing going on. They push hard with one foot... and without even knowing it, they hold back with the other. [Direct] Nobody ever pointed at that other foot. Maybe nobody pointed at yours either. So you figured you just needed more discipline. [Warm] So we built seven days to help you find that brake and ease off it. Fifteen minutes in the morning. Five at night." [Soft] "Seven bucks. Tap below."

Hook - Carson

"I bought every course out there... and never opened a single one."

Script - Carson

[Dry. Honest. Like a mate talking.] "I bought every course out there... and never opened a single one. Years of saved videos. Morning routines from every guy on the internet. [Beat] I had all the pieces. I just had no idea what order to do them in. Jonny's walked a thousand men through this. I figured it out the hard way. [Steady] So we put together the thing we both wish we'd had. Seven days. That's it." [Soft] "Seven bucks. Tap below."

Caption

One foot on the gas, one on the brake. Give it seven days to find the brake. pranafy.app #pranafy #7dayreset

3 - The 2PM Crash

Reset - 15s - Jonny

Frame: finally, someone said it. One idea: coffee isn't the answer to the crash. Avatar: brain fog buyer.

Hook

"If coffee was gonna fix your two o'clock crash... it would've fixed it by now."

Script

[Matter of fact. Quick.] "If coffee was gonna fix your two o'clock crash... it would've fixed it by now. You're not short on caffeine. Something's leaking. [Punchy] Give it seven days. Half an hour a day." [Soft] "Seven bucks. Tap below."

Caption

More coffee won't plug a leak. Seven days, $7. pranafy.app #brainfog #focus #pranafy

4 - Count The Bottles

Treasures - 30s - Carson

Frame: recognition, then relief. One idea: you don't need another bottle, you need a system.

Hook

"Go count the bottles in your bathroom cabinet... I'll wait."

Script

[Dry. A small smile.] "Go count the bottles in your bathroom cabinet... I'll wait. One from some guy's podcast. Another one from an ad you saw at midnight. [Beat] Half of them, you can't even remember what they're for. You don't need one more bottle. You need a plan that ties it all together. [Steady] Three formulas, built on one old Chinese system. Jing is for drive. Qi is for resilience. Shen is for a clear head. Three bottles on one shelf. Done." [Warm] "Tap below. You get sixty days to try it."

Caption

Twelve bottles down to three. pranafy.app #pranafy #jing #qi #shen

Optional alt Or: A cabinet full of bottles, down to three.

Pinned

Comment TREASURE for the link.

5 - The Fire You're Missing

Treasures - 30s - Jonny

Frame: quiet confidence. A door opening. One idea: the fire has a name and a food. Jing.

Hook

"Ancient medicine had a name for the fire you're missing."

Script

[Quiet. Certain.] "Ancient medicine had a name for the fire you're missing. They called it Jing. And it's something you build up slowly, by feeding it every day. [Beat] You know the feeling. Your drive's a little lower than it used to be. Your energy shows up late, if it shows up at all. Jing is the old word for that fire. And there are plants people have used for a very long time to feed it. Longjack. Maca. Ginseng. [Warm] Give it a few weeks... and pay attention to how you feel." [Calm] "Tap below."

Caption

That fire you're missing has a name. pranafy.app #jing #mensdrive #pranafy

6 - Close The Drain First

Bridge - 60s - Jonny

Frame: clarity. One idea: supplements can't work on a leaking system. Close the drain, then add fuel.

Hook

"You're pouring supplements into a body that's leaking... and then blaming the supplements."

Script

[Blunt. Direct.] "You're pouring supplements into a body that's leaking... and then blaming the supplements. Get the basics down first. Sleep. Real food. Get outside in the sun. Move your body. Leave some breathing room in your day. [Beat] That's your foundation. Once that's solid, everything else has a real shot at working. [Firm] Then the fuel actually makes sense. Jing for drive. Qi for resilience. Shen for focus. [Warm] So start with seven days. Plug the leak first. Then add the fuel." [Calm] "Start with the reset. It's seven bucks. Tap below."

Caption

Plug the leak first. Then add the fuel. pranafy.app #pranafy #7dayreset #threetreasures

CTA Bank (record at the end)

Jonny, record each of these on its own as a standalone take, with a short pause before and after. Editors can then drop any of them onto any script. The main scripts keep their own CTAs.

"Comment RESET below and we'll send you the link."

"Comment TREASURE and I'll send it over."

"Tap the link below."

"Go to pranafy.app."

"It's seven bucks. Tap below and start tonight."

"Try it for sixty days. Tap below."

"Start with the reset. It's seven bucks. Tap below."

"If any of this sounded like you, tap below."

"Give it seven days. Tap the link below."

"Head to pranafy.app and take a look."

Shooting notes

Vertical 9:16. One take, one room, natural light.
Land the hook in two seconds, then slow down.
Captions burned in. One real object beats a montage.
Record each hook as its own ad. Order: 1, 2, 4, then 3 and 5, then 6.

Never say

coach, journey, heal, recover, reclaim, rebuild, restore, fix, broken, lost, cure, therapy, manifest, align, do the work, hold space, You've got this, Crush it. On camera also skip: treat, prevent, damaged, disease names, hormone numbers. Never open with nervous system.

CTA rules

Soft CTA at the end, in the caption, or pinned.
Reset closes with "Seven bucks. Tap below." Treasures close with "Tap below."
Captions end with pranafy.app. Keywords stay RESET and TREASURE.

Pranafy LLC. Loose guide, not locked doctrine.